"The Oregon Ducks will be sporting new, high-tech uniforms for the BCS Championship Game and fans are now getting their first glimpse at what the Ducks will be wearing."
The Ducks choice to wear such bold uniforms gained them much publicity and media prior to the big game. Although some may argue that the color schemes and style of the uniforms seem atrocious, nothing but economic positives can come from choosing to wear such wild uniforms. After unveiling that Oregon would be wearing white pants and white jerseys outlined in neon yellow on Tuesday in Arlington, one thing was certain. The Ducks would stand out. Nike, along with designer Todd Van Horne concluded that the uniforms provide better breathability and improved padding in the knees and hips. Oregon already has the reputation as being the fastest team in the country, such statements by Nike only reinforce Oregon's speedy reputation. In the future, high school and colleges alike may turn to Nike to produce a uniform that offers them an advantage on the football field. Advantages in football mean more wins, publicity, and revenue from avid fans. Also, in a society so dominated by standing out as an individual, children, teens and adults may turn to nike for such bold outfits. In turn, increasing the number of good sold. A combination of technological advancements along with bold colors and modern fashion continue to propel Nike as the premier maker of sports apparel and equipment.