As Super Bowl XLV draws near there are many questions as to how the DFW area will be affected by this huge event. Will the big game bring enough revenue in to cover what is being spent by the area to hold this big game?
"The cities maintain they will receive priceless exposure from the Super Bowl spotlight, and leaders are confident the outlay for security and services be repaid with increased tax revenues." Stated in the WFAA
No one is quite sure how much revenue will be brought in, but people shouldn't be worried. As we all know there is only one Super Bowl every year. The Super Bowl is a scarcity game. Everyone wants to be at the big game and people want to profit from it. As of today it cost a thousand to a hundred thousand to attend the game and that is even without the expense of travel and stay. Although the cost for someone to attend is extremely high, many people will take the opportunistic cost. To them it is worth the money to have the experience of going to Super Bowl XLV not only to see the game, but maybe to see the famous Dallas Cowboy stadium with one of the biggest jumbotrons in the world. No matter what the reasoning is, there is no question that money will come to the area. Not only will money come from the people buying tickets, but everything else around the area. Owners of restaurants, hotels, and even homeowners renting out their houses will see revenue from the big game.