Sunday, February 27, 2011
Google Makes Some Changes
An article from cnn.com takes a look at some changes Google has made in the way they select the websites that show up first on their search results. They changed their algorithm in order to get better quality results. This could potentially have a huge impact on a lot of websites, and the people who own and operate those websites. Google is the number one search engine in the world, and even if a website was receiving the same amount of listings on other search engines, if they lose spots with Google, it's definitely going to hurt the website. It could also potentially put people out of business. This would be in a very extreme case, but if a web site's traffic drops too dramatically, then the website could go under, and so would all of the people involved with the website. One website owner has said that since Google's change to their algorithm the traffic has dropped 40% on their website. If Google doesn't like your website, than the demand for your website will definitely drop. It's not all bad though. Some websites may flourish under the new algorithm. A website might not be very well known, but have a lot of quality information. a website like that could definitely benefit from the algorithm, and it might allow that website to grow and become very successful. There are tricks that website operators can do that will cause their website to show up higher on a Google search, but Google has cracked down on a lot of those tricks. It seems like now, that the best thing website owners can do is just produce a more quality product. I think the new algorithm makes a lot of sense, and if a website isn't getting as good of listings, than the people who run the website need to produce a better product.