Sunday, February 27, 2011

Google Makes Some Changes

An article from cnn.com takes a look at some changes Google has made in the way they select the websites that show up first on their search results. They changed their algorithm in order to get better quality results. This could potentially have a huge impact on a lot of websites, and the people who own and operate those websites. Google is the number one search engine in the world, and even if a website was receiving the same amount of listings on other search engines, if they lose spots with Google, it's definitely going to hurt the website. It could also potentially put people out of business. This would be in a very extreme case, but if a web site's traffic drops too dramatically, then the website could go under, and so would all of the people involved with the website. One website owner has said that since Google's change to their algorithm the traffic has dropped 40% on their website. If Google doesn't like your website, than the demand for your website will definitely drop. It's not all bad though. Some websites may flourish under the new algorithm. A website might not be very well known, but have a lot of quality information. a website like that could definitely benefit from the algorithm, and it might allow that website to grow and become very successful. There are tricks that website operators can do that will cause their website to show up higher on a Google search, but Google has cracked down on a lot of those tricks. It seems like now, that the best thing website owners can do is just produce a more quality product. I think the new algorithm makes a lot of sense, and if a website isn't getting as good of listings, than the people who run the website need to produce a better product.

4 comments:

  1. Well put, the whole idea to searching on Google or any search engine is to find the site that is most relevant and most helpful to what ever one is looking for. If this new algorithm is suppose to improve search then it's going to shine light on sites that never got enough credit to begin with and put the ones that try to cheat the system in the dark. It's just that simple, why would an overhyped website that cheats the system deserve to be higher on the search list if their output is below expected, it doesn't.

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  2. It truly is amazing how much power Google has in the global economy. Do you think the government should put restrictions on the company, esp. in the case of this new algorithm?

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  3. I completely agree with Garrett on this. The sites that just aren't good enough deserve to be pushed down. If the new alorithm makes it easier for the user to to find what they're looking for, than the new algorithm should stay.

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  4. And to Smith, no I don't think the government should put a restriction on Google or the new algorithm. With the new algorithm they're just trying to improve their service for the user. The companies that are being hurt by the new algorithm probably don't deserve to be that high on Google's search results anyaways. Google has a lot of power, but I don't think it should be restricted by the government.

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