Monday, February 14, 2011

Hybrids, would you want one?

USA Today says that Hybrid sales are not great but their popularity is said to increase in the next year.

Hwang says that with the many factors coming together, "Everybody says hybrid sales are poised to take off this year."

So my big debate on hybrid cars is why are they so unattractive? I think they are certainly very effective with the high MPGs they offer but the awkward body style is enough to turn me away. Why can't we have an average looking car with hybrid features? We have to have creepy bug looking cars to be fuel efficient. I don't think the number of consumers will change for car companies offering hybrid cars in their lineups. This is because their will not be a change in consumer tastes. The conventional styles that companies offer will be the major product for car companies for years to come, I believe this is because the consumer tastes will remain the same until hybrid cars are more conventional with their styles.

7 comments:

  1. I am wondering why if there is such a push for green energy, why is Hybrid technology more expensive? Is this because the technology is so new and costly to input or because automotive and oil industries want you buying fossil fueled automobiles? Also, how will the proposed budget cuts affect the push for green energy?

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  2. I think that Hybrid sales will take off regaurdless of how they look. Gas is starting to get very expensive again, and people more people are going to start looking serilusly at Hybrid cars. If gas gets expensive enough, than people will buy Hybrid cars, no matter how ugly they are.

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  3. Smith:

    I don't think the cost to input Hybrid technology into cars is more expensive than regular gasoline technology. But it is expensive for companies to convert an entire line of cars to Hybrid technology because the rate at which they are sold is not very efficient. Consider this, why would you make an entire line of Hybrid cars when only 50% will be sold due to consumer taste when you could make an entire line of conventional gasoline cars that will sell at 75%.

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  4. I think some of the people interested in hybrids are only interested in what it means to be driving them. They want to be known as "green" and thoughtful about the environment. So while many hybrid cars are unattractive, you know they're hybrids. The driver wants other drivers to recognize that they're in a hybrid. People who care less about the attention that comes with driving a hybrid would probably prefer a normal looking car.

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  5. A green advocate is going to do whatever is possible to help save the environment. I like the idea of making others recognize hybrid cars but if car companies start making hybrid cars with a more desirable body, more people will start buying them. Attractive hybrid cars may be more expensive but with gas prices constantly rising and cars getting older by the mile, people will eventually convert to buying hybrid cars instead of the alternative. The big car companies like BMW, Lexus, Toyota, etc. should design their cars to be hybrid but still have a similar body and design as their regular chain of cars.

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  6. Iram, I absolutely agree with what you've said. The car companies need to start creating more marketable and attractive hybrid car designs if they wish to change the decisions that people make when deciding between hybrid and gasoline. Obviously companies are making the shift to hybrid cars in their production lines but if they wish to get the return for their investment they need to make a change in the overall look of the cars.

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  7. I have seen many Hybrids on the roads and not all of them have been ugly looking cars. I agree that most of them are definitely not as attractive as non-hybrid cars. Eventually there is going to be a shift in demand for hybrid cars because the gas prices are so high, and people want to “go green”. However the demand for hybrid cars would increase faster if they were more attractive. Because the price for Hybrid technology is so high, many people are resistant. However once people realize it is a better investment they will change their minds. Some car companies are already beginning to make hybrid cars, for example: Toyota, GMC, and Hyundai. I somewhat agree with Elizabeth, many people are only interested in purchasing a Hybrid because of the message they are sending about going green and helping the environment, which in my opinion is not a bad thing. The demand will rise if more people see hybrids on the road.

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