Friday, February 11, 2011

Nokia and Microsoft Teaming Up

This article from CNN.com discusses the upcoming merger of the world's largest cell phone producer, Nokia, and its largest PC software producer, Microsoft. While Americans have lost interest in Nokia phones, the devices have managed to remain the top sellers worldwide. For this partnership, Nokia will drop its current, outdated smart phone platform and adopt Microsoft's "Windows Phone." All Nokia phones will also feature Bing as their default search engine. It seems no attempt was made by Nokia to create some sort of partnership with the obvious competitor that now comes to mind: Google. Some say the Android platform would have been a better choice. That being said, both Nokia and Microsoft, who have seen decreasing sales, now have a very strong alliance that puts them in the money with Apple and Google's Android, if nothing else because of the sheer scale of this partnership. The experts see both companies benefiting from the merger, since Nokia now has a competitive smart phone platform and Microsoft now has the largest cell phone producer handling its production as well as its relationships with carriers.

6 comments:

  1. What is the possible impact you foresee on the cell phone market? What will Microsoft and Nokia do to stay competitive in this volatile market?

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  2. I think this partnership levels the playing field a little bit between these current smart phone giants and we could see a lot more sales, especially internationally, from Windows phones. And hopefully Microsoft and Nokia will be able to use their additional resources to their advantage.

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  3. I agree with Danny. It seems like the smart phone market is pretty much dominated by Apple right now, and the only phone that even comes close is the android. It sees like they both need each other, and their partnership is the best way for them to survive in the cell phone market.

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  4. I think that with the support of Microsoft, Nokia should see itself becoming more of a competitor with Apple. The smart phone market has been dominated by Apple for so long I think some consumers might want to see new innovation from Apples major competitors.

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  5. In the United States, smart phones have almost become a necessity. But for a majority of the other countries, people don't have the ability to purchase and utilize the smart phones. I feel like no matter what, no smart phone will ever compare to the iPhone because of iTunes and the ability to download music.

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  6. I see this merger creating a product that tries and fails to compete with the iPhone. When I think of a Nokia phone I think of playing snake on the gray screen of a phone the size of a brick. Apple will have the better product for years to come because of the image they have created for themselves. Nokia has no image in America and Microsoft has this image (http://www.digital-photography-school.com/wp-content/uploads/2009/05/mac-vs-pc.jpg). Although they are two companies with a lot of technological power they just will be not be able to compete with the market dominator Apple Inc.

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