Friday, February 11, 2011
Nokia and Microsoft Teaming Up
This article from CNN.com discusses the upcoming merger of the world's largest cell phone producer, Nokia, and its largest PC software producer, Microsoft. While Americans have lost interest in Nokia phones, the devices have managed to remain the top sellers worldwide. For this partnership, Nokia will drop its current, outdated smart phone platform and adopt Microsoft's "Windows Phone." All Nokia phones will also feature Bing as their default search engine. It seems no attempt was made by Nokia to create some sort of partnership with the obvious competitor that now comes to mind: Google. Some say the Android platform would have been a better choice. That being said, both Nokia and Microsoft, who have seen decreasing sales, now have a very strong alliance that puts them in the money with Apple and Google's Android, if nothing else because of the sheer scale of this partnership. The experts see both companies benefiting from the merger, since Nokia now has a competitive smart phone platform and Microsoft now has the largest cell phone producer handling its production as well as its relationships with carriers.