Monday, March 28, 2011
Abercrombie or Abercreepy?
In this article from stylecaster.com the latest controversial item from Abercrombie and Fitch is discussed. It's a push up bra-esque swim suit top for pre-teens. The attempt to sell sexualized items to such a young age group has driven soccer moms up the wall and is causing serious uproar in suburban areas. The "ashley"top features push up technology designed to boost volume of breasts. But we're talking about girls who haven't yet reached puberty. The push-up bra has been a staple of a company called Victoria's Secret, a prominent women's lingerie company, but they target grown women. The decision to market items such as this by Abercrombie is a huge mistake. I see the company loosing not only potential customers but also current customers. The only thing that could actually help the company is that little thing called teen spirit. The youth is always going to rebel against the normal rules and regulations. Is it possible that Abercrombie is thinking like the kids who wear their clothes and knows that no matter what those pre-teens will get their hands on those "push up triangles". Only time will tell if the juice is worth the squeeze for Abercrombie. For now the company is coming off as creepy and disturbing but could the company just be on the forefront of a new trend that could set the company into an even larger consumer base as well as revenue base.