Sunday, April 3, 2011
Nintendo Entering the Cell Phone Market?
An article from cnn.com takes a look at big time video game companies entering the cell phone market. The article focuses on the fact that Nintendo isn't showing any interest in the cell phone market. There are a lot of roadblocks in allying oneself with a cell phone company. You have to split revenue with them, which might cause a video game company to increase their game prices. On the flip side of that, adding cell phone capability to a portable game system seems like a very profitable idea. It would open up portable gaming to a whole new audience that might never pick up a game console otherwise. Nintendo is notorious for having very family friendly games, and if anyone could pull off a portable gaming console/cell phone, it's Nintendo. It may cause Nintendo to increase the prices of their games, but I think the amount of consumers that would come out to buy the "Nintendo Phone" might actually generate enough revenue for them so that they don't have to increase their prices. One of the main draws of a phone like the iPhone is all of the great mobile games. If a consumer could get a great gaming console that they could use for texting and making calls, then that would create a serious competitor for Apple, Sony, and Microsoft. I think in the next few years the demand for a phone like that will become very high, and I think Nintendo would be the perfect company to take advantage of that high demand.